Social CBD is a wellness brand offering a wide range of high-quality CBD products. Their goal is to reach a broader audience while maintaining targeted messaging that speaks to different customer segments. Arctic Leaf helped refine their email marketing strategy, delivering stronger engagement and increased revenue.
We refined Social CBD’s email marketing strategy, creating a more structured and data-driven approach. By aligning campaigns with monthly sales goals, we helped them hit targets consistently while staying flexible to market trends. Our strategy combined automation, segmentation, and creative content that reflected Social CBD’s unique voice and scientific approach.
Automation & Audience Targeting
Every email reinforced the brand’s identity while leveraging testing insights to maximize engagement and revenue.
Reporting & Analytics
By tracking what drove engagement and conversions, we refined messaging and timing to keep performance on an upward trend.
Content-Driven Blog Campaigns
Amid CBD industry misinformation, Social CBD used email marketing to share educational content, boosting engagement and credibility.
Through a combination of strategic automation, targeted campaigns, and continuous testing, Arctic Leaf helped Social CBD grow their email marketing revenue while strengthening brand loyalty. By understanding their audience and refining every touchpoint, we built a scalable email strategy that continues to drive engagement and revenue growth.
Holiday Promotions: 12 Days of Christmas
We launched a high-impact holiday campaign featuring a different deal each day.
Time-Based Targeting
We tested optimal send times over 21 days, analyzing engagement trends to determine the best delivery windows. This led to the highest revenue from a sale campaign to date.
Automated Flow Success
By refining Social CBD’s automated flows, we ensured each email worked harder with minimal manual effort.
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