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Giftstart

giftstart

Custom UX/UI Design
Accessibility Compliance
UX Research & Prototyping
Custom Development
Email Marketing

the brief

We built Giftstart’s Shopify site from the ground up, transforming an initial vision for universal registries into a focused baby registry platform. By leveraging market research, user personas, and precise feature development, we delivered a product designed to impress investors. Our work led to a successful platform launch, securing funding and earning the 2024 Netty Award for Innovative Design.

market research, persona building, and brand design

 

  • Collaborated with the client to define Giftstart’s tone, voice, and strategy.


 

  • Surveyed parents to uncover emotional pain points, needs, and frustrations, shaping valuable platform features.

 

  • Developed user personas to focus on impactful audiences and prioritize registry and shopping experiences.

 

  • Conducted competitive analysis to identify market opportunities and avoid common pitfalls.


 

  • Designed an approachable, accessible, and high-quality brand with calming visuals to reduce target audience’s stress and anxiety.


 

  • Created moodboards and a style guide to unify branding elements—fonts, colors, and photography—across the site and marketing assets.

website creation & marketing implementation

 

  • Built a headless Shopify site using NextJS, HeadlessUI, and Tailwind for speed and performance.


 

  • Integrated Shopify GraphQL API to manage wishlist and fundraising functionality without relying on third-party tools.


 

  • Enabled content management for headers, footers, and blogs directly through the Shopify dashboard.


 

  • Developed the site with accessibility standards to support all users.

email strategy & execution

 

  • Created a master email template showcasing Giftstart’s unique experience, product offerings, and updates to increase brand recognition.


 

  • Used Klaviyo’s API to create custom email flows aligned with the registry experience and buyer journey.


 

  • Applied Arctic Leaf’s sunset strategy to segment and re-engage unengaged email recipients.


 

  • Delivered email content tailored to Giftstart’s brand voice, strengthening subscriber engagement.

post-launch success

 

  • Secured investor funding, advancing Giftstart’s growth.


 

  • Developed features for cash flow offerings and admin cash management.


 

  • Earned recognition across multiple publications for the new platform.


 

  • Won the 2024 Netty Award for Innovative Design.

interested? check out more of our work!

contact us

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