ChromaLabel is a major player in the custom and ready-made label manufacturing industry. Their focus is on innovation in organization and efficiency, offering an extensive range of sticky labels. They sought to take control of their owned revenue through targeted email marketing strategies, providing subscribers with timely, relevant content.
Owned Business Revenue: +103%
Revenue from Flows: +14%
Flow Conversion Rate: +150%
Revenue from Campaigns: +36%
Campaign Click Rate: +44%
Campaign Open Rate: +53%
Campaign Conversion Rate: +210%
Email Marketing Consultation
Performance Analysis & Reporting
Revenue-Focused Campaign Strategy
Targeting the Right Audience
– Segmented ChromaLabel’s audience and optimized automated flows using Klaviyo.
Performance Analysis
– Reviewed monthly metrics to refine campaigns and identify growth opportunities.
Automated Flow Review
– Monitored key flows to improve engagement and conversions.
Content Calendar Strategy
– Defined audience, timing, and content while repurposing blog material for better open rates and revenue.
ChromaLabel saw significant growth across all email marketing channels, from an impressive +103% increase in owned business revenue to notable improvements in both flow and campaign performance.
By integrating these strategies, ChromaLabel solidified its email marketing as a revenue powerhouse, with well-targeted campaigns and automated flows that worked for their audience—every time.
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